|"Mr. Kitty" photo by Paula Slade|
“Cats are intended to teach us that not everything in nature has a purpose.” ~ Garrison Keillor ~
Whether you call it categorically correct, or a purrfect passion for the pulse of the populace, a very bright creative team of advertising professionals known as John St. have tapped into something very unique in terms of making products memorable, including their own firm.
Based in Toronto, John St.’s mottos is, “We exist to make our clients’ brands unignorable,” and in doing so they count some pretty impressive companies as clients, from corporations such as Tetley Tea and Kraft Foods, to Mitsubishi Motors and Moosehead.
On November 10, 2011, John St. uploaded a video on their YouTube Channel, which has become a viral sensation with almost 1,500,000 page views – it’s titled: “Catvertising.”
According to John St., the video was created, “To stay on top of the ever-changing advertising landscape,” and in their effort to deliver on that promise, they declared that they had, “opened the world's first cat video division. With production, filming and seeding all in-house.”
There’s no denying the worldwide popularity of Felis silvestris catus, better known as the domesticated cat. One has only to look no further than the runaway success of Lolcats, and Nyan Cats, along with the number of cat videos that are constantly uploaded to YouTube.
IMHO, John St.’s video is certainly humorous, albeit with an ever so slight, tongue-in-cheek delivery. However, it definitely promotes what was promised. Even if it’s a spoof, “Catvertising” has put their name on the map in an “unignorable” way.
Thanks to John St. for this delightful infomercial.