The Social Network Controversy: Part 3 – the Humor of it All

In Parts 1 and 2 of this post we explored the benefits and the pitfalls of social networking, along with methods to correct (at least on Facebook) privacy blunders that might cause potential problems for your online image.

A very recent study published by Nielsen (the American marketing and research behemoth) that tracks marketplace dynamics along with consumer attitudes for a variety of media enterprises, which includes television, radio, books, music, videos and web sites, has come out with some interesting statistics for the “Top U.S. Web Sites and Brands for April 2010,” and guesses what? - Ranking # 3 for the “Top 10 Web Brands (U.S. Home and Work)” was Facebook, which lagged only behind Google and Yahoo but ratcheted up over 122 million visitors, who each spent and average of six hours, 43 minutes and 22 seconds of time per week with their social networking. Those figures were a reflection of a 3.8% downward trend. Could that portend marketplace unrest with privacy and security issues? Time will tell.

However, to end this post series on a funny note – I’ll leave the final words to the folks who produce entertainment, and hold a mirror up to our society reflecting the craze of social networking.

WARNING: If you are not a fan of South Park, the adult cartoon that oftentimes goes over the top in portraying current affairs, do not watch the first video below, even though the clip is far more tame than the usual fare that they produce.

The second clip also carries a WARNING – if you are offended by the use of certain slang words such as, %@&*, *(%# and #^*$ you probably will not appreciate the humor in David Ippolito, the Guitar Man of Central Park’s newly debuted song, “Facebook is a Stupid Idiot” (subtitled "What the $*&@ is Farmville!?") which was performed at the Leonard Nimoy Thalia Theater in New York City.

IMHO, I think both clips are way to laugh at the entire social networking dilemma and maybe, as Victor Borge once said, “ Laughter is the closest distance between two people.” Now, isn’t that what social networking is all about?

The Social Network Controversy: Part 2 – The GIGO Principle

In the first installment of this series we took an overall look at social networking and media in the marketplace as it stands today – blossoming at a vigorous rate and bringing with it socialization benefits as well as potential downsides in reference to the dissemination of personal information in the public arena.

Specifically, new concerns have been posed as to the gathering and selling of your personal information by “data mining companies.”

Eye opening to say the least for many of us, but not to panic, there are options that can level the playing field.

The first thing we all have to understand is this: The GIGO Principle (also known as “Garbage in/Garbage out”) – remember this – whatever you feed into your computer and post on a social network or media site is controllable by only one person – YOU!

You have the option to not post sensitive information, inflammatory comments, and unflattering or compromising photographs with your identity attached – that is your choice, however some sites make it difficult to determine whether your personal information is essential versus non-essential. When in doubt don’t post or share.

Information that you offer up on sites such as Facebook can be controlled, but you need some basic information to get you through all the confusing options.

The video below, produced by SophosLabs (a computer security company) probably best explains how to navigate and make informed choices about privacy and security settings… at least on Facebook, which has taken the bulk of heat on this issue since making extensive changes to their site.

There is also another option for securing your Facebook privacy, but it has taken the form of a revolt that throws out the proverbial baby with the bathwater. Scheduled to take place on Monday, May 31, 2010 is Quit Facebook Day, and it is rapidly garnering followers.

Know your options, check them out and make the choices and changes you prefer, and be sure to come back for the third and final installment in this series, a humorous look at the lighter side of social networking.

The Social Network Controversy: Part 1 - The Overall Marketplace

Social networking is no longer a passing fad, it's a serious communication tool
(rather addictive and somewhat time-consuming in nature) that provides a relatively easy (one-size-fits-all) means of staying in touch with each of your friends, most of your relatives, some of your acquaintances, many of your business associates, all of your fans, and even a smattering of strangers who share your common interests.

On Facebook alone, approximately “60 million individual status updates” are posted daily by users of the service.

If you think that’s a huge number, try swallowing this: “If Facebook were a country it would be the third largest in the world.”

Those figures are part of some rather staggering statistics about social networking and media, which were gathered from the video below that is based on the book “Socialnomics” written by Erik Qualman. Take a look for yourself.



In the past several days, quite a bit of controversy has been brewing over social networking sites, in particular Facebook and some ongoing privacy concerns.

It’s no secret that admissions departments in colleges and universities gather information about applicants from online social networking sites, and it’s been currently estimated in this competitive job market that 95 percent of all HR departments visit social network pages to round out a more complete profile from a job-seeking applicant.

Now comes some new information to add to the mix.

Investigative journalist, Charles Feldman for KNX 1070 (CBS Newsradio - Los Angles/Orange County/ Southern California) has raised some serious concerns regarding the use of personal information (about you) gleaned by trolling “data mining companies,” who ultimately sell your personal statistics and opinions and market that information to others as a “proprietary product.”

In Feldman’s four part series, “ Think Before You Friend!” which includes some additional raw audio footage, he takes listeners on an “Orwellian” adventure exposing how banks, lending institutions, real estate agents and even potential landlords are using information about you that they find online through social networks.

You can listen to Feldman’s excellent eye-opening report by following this link.

Now, does anyone care to hide under a rock?

Stay tuned, there are actions you can implement to take charge of your online image.